I was recently invited by one ‘Fitness company’ to advise them on how to cut the losses. One of the ways devised by them was to appoint franchisees so that they can have economies of scale for buying equipments and marketing expenses. Now that the company had decided to expand through franchisee route, the whole focus of the said company was to find people, though acquaintances or any other other means who would be their potential franchisees. I had no problems in this strategy, which perhaps was a good and viable option. However, I was my concern was they were missing an important piece when you are expanding your business. In my assessment, they needed to expand their bandwidth at the top and it was necessary to think about composition and functioning of the board. The kind of milestones the company intended to reach would be near to impossible to achieve without a proper board.
In India, the board is plugged mere for regulatory network, in case of private limited, the number of directors required is two and in public limited, the number should be seven. Most of the time, the board is comprised of friends or families, irrespective of their qualifications. Board doesn’t meet often, and whatever transactions it does, it mere does for regulatory considerations. In India, there is a dire need of sound board, but the importance of board is not at all valued in India, let alone talk of actual functioning of board.
The fundamental problem is that, overwhelming number of business people are ill educated about the need of Board. Management studies are bereft about the emphasis of what board potentially can deliver.
Few years back, most of the traditionally business house did underwent professional makeover but board remained untouched, somehow its importance has picked up.
Another misnomer about board is that people think only listed companies require it, whereas in my view the smaller companies need it more. It can provide direction, accountability and better guidance.
In this direction, I am glad that Omnizent labs is driving this educative as well as actually providing Directors for small companies. It will be a low cost exercise for small and medium companies.
For details about how to become a director or how to avail the services of director and make your board strong you may read this introduction page here and write to us at raj@bizvidya.com.
Author: Raju Moza has 14+ years of experience across various industries and domains like Telecom, Retail, Education, Electronic & Mobile Services, Travel & Hospitality and Manufacturing. He has been a turnaround leader with deep insights in understanding of diverse markets. He is regularly invited to speak at seminars and conferences. Besides the strong business pedigree, he is an ‘active writer’, has written some of the critically acclaimed pieces on diverse subjects namely Kashmir, Afghanistan, Political Islam, International Affairs, Political Economy and Short Stories. He recently shot a documentary as well. He is an MBA in finance and has recently done a Venture Capital development program from ISB, Hyderabad, India.
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