What do you do better than others?
Is your entire organization aligned to do everything with this thinking?
If yes, then you are a “coherent” company. Paul Leinwand and Cesare Mainardi suggest taking a “Coherence Test” as illustrated in the image below.
Based on this, Paul Leinwand and Matthias Bäumler have listed the following 8 tough strategy questions.
References: (1) https://hbr.org/2017/11/8-tough-questions-to-ask-about-your-companys-strategy (2) https://hbr.org/2010/06/the-coherence-premium