How to create an integrated view of strategy? According to Kevin J. Boudreau, the most essential questions to address are:

1. What Value Are You Intending to Create, and for Whom?
2. How Do You Plan to Deliver That Value?
3. What Is Your Competitive Advantage — Your Sources of Uniqueness?

Read more at

(1) https://hbr.org/2017/10/a-short-guide-to-strategy-for-entrepreneurs

(2) Designing Your Company: Creating, Delivering, and Capturing Value, Harvard Business School Strategy Unit Working Paper No. 16-131