Where and how does one begin the innovation process? Autodesk’s Innovation Strategist, Bill O’Connor, offers 7 questions:

1. What could we look at in a new way?
2. What could we use in a new way, or for the first time?
3. What could we move, changing its position in space or time?
4. What could we interconnect, for the first time or in a new way?
5. What could we alter, in terms of design and performance?
6. What can we make that is truly new?
7. What can we imagine that would create a great experience for someone?

Source: https://labs.blogs.com/its_alive_in_the_lab/2016/08/the-autodesk-innovation-genome-is-part-of-a-process.html